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European base company TXT4 will be introducing free SMS response service as a world first to Australia. The idea is instead of paying high rates to respond to campaigns, companies will run promotes on TV and allow free SMS if the view is interested.
By making it free, TXT4 directors Anthony North and John Edwards believes that response will increase by 50 to 100%.
This is not only due to the free service but studies show that many people have their mobile close by when watching TV and its time effective to SMS in for information than calling. Also by SMS certain numbers and words they can chart response and be more product specific.
Trish Cotter, marketing director for QUIT believes that this new approach could be very successful for them as 50% of callers quit.
However not everyone calls during the ad as they are in the middle of a program so a SMS is more convenient and appealing to younger people, maximizing response to the advertising campaign.
Mr. North believes SMS marketing is an untapped market and more attention should be focus on it.
Monday, April 16, 2007
TELESTRA'S NET BID FOR $ 1BN IN ADS
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Although not a media company or TV network, Telstra has targeted media options to increase its revenue mix. Telstra’s Chief executives haved combined together to present to Australia’s top media buyers possible internet and mobile phone ad options.
This is Telstra’s first major push into the media and even with skepticism from Mitchell and Partners’ Chairman Harold Mitchell says its too late Telstra believes it has the assets to make it successful.
Telstra believes it’s the largest internet (with 56% of Australian user through sensus) and mobile provider offering products that an exclusive and unique. I.e. yellowpages.com.au and tradingpost.com.au is specific internet site that offer products and services to serious buyers. Together with Telstra’s behavioural technology searchers will automatically get ads for those products they are searching for.
Telstra has not release how much revenue this will bring in but it is estimated to be around about 5% of revenue or $1bn in due time as mobile phone ads are still at early stages.
With the born of Gen-C in these day, the market becomes more and more 'effervescent'. And Gen-C is predicted to become a money maker for many investments.
Although not a media company or TV network, Telstra has targeted media options to increase its revenue mix. Telstra’s Chief executives haved combined together to present to Australia’s top media buyers possible internet and mobile phone ad options.
This is Telstra’s first major push into the media and even with skepticism from Mitchell and Partners’ Chairman Harold Mitchell says its too late Telstra believes it has the assets to make it successful.
Telstra believes it’s the largest internet (with 56% of Australian user through sensus) and mobile provider offering products that an exclusive and unique. I.e. yellowpages.com.au and tradingpost.com.au is specific internet site that offer products and services to serious buyers. Together with Telstra’s behavioural technology searchers will automatically get ads for those products they are searching for.
Telstra has not release how much revenue this will bring in but it is estimated to be around about 5% of revenue or $1bn in due time as mobile phone ads are still at early stages.
With the born of Gen-C in these day, the market becomes more and more 'effervescent'. And Gen-C is predicted to become a money maker for many investments.
Sunday, April 8, 2007
IMAGES---A NEW WAY TO COMMUNICATE
Nowadays images can be obtained as a new way for people to communicate and to know each others. Hence "A picture paints a thousand words" is a sentence that people usually hear in these days. It is also a message that imagine.net presents to online users. You can find out some interesting things about yourself or someone else through a group of visual images. OK! Let's discuss how it works:
- Firstly you just read the words and click on the images that you feels suitable with your personality.
- Imagini will calculate and find out your personality through your choices.
- Finish....wait for your result...It is simple to do...Try it!!!
The world is becoming more and more visually orientated so the way people communicate is becoming more interesting these days. Through a group of visual or images can paint a picture about yourself. We simply call it 'discovering your visual DNA'. Try to discover yourself and share it to your friends.
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