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Although not a media company or TV network, Telstra has targeted media options to increase its revenue mix. Telstra’s Chief executives haved combined together to present to Australia’s top media buyers possible internet and mobile phone ad options.
This is Telstra’s first major push into the media and even with skepticism from Mitchell and Partners’ Chairman Harold Mitchell says its too late Telstra believes it has the assets to make it successful.
Telstra believes it’s the largest internet (with 56% of Australian user through sensus) and mobile provider offering products that an exclusive and unique. I.e. yellowpages.com.au and tradingpost.com.au is specific internet site that offer products and services to serious buyers. Together with Telstra’s behavioural technology searchers will automatically get ads for those products they are searching for.
Telstra has not release how much revenue this will bring in but it is estimated to be around about 5% of revenue or $1bn in due time as mobile phone ads are still at early stages.
With the born of Gen-C in these day, the market becomes more and more 'effervescent'. And Gen-C is predicted to become a money maker for many investments.
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