Sainsbury, M 2007, 'Fairfax websites forge online future', The Australian, viewed 12nd March 2007,
<http://www.theaustralian.news.com.au/story/0,20867,21363062-7582,00.html>
Sinclair, L 2007, 'Foxtel channels PlayStation ads', The Australian, viewed 19th March 2007,
<http://www.theaustralian.news.com.au/story/0,20867,21383402-7582,00.html>
Sinclair, L 2007, 'Phone ads the content frontier', The Australian, viewed 30th March 2007,
<http://www.theaustralian.news.com.au/story/0,20867,21342670-7582,00.html>
Imagini.net, 2007, 'Imagini a completely new way of communicating using images', viewed 8th April 2007,
<http://www.imagini.net/>
Schulze, J 2007, 'Telstra's net bid for $1bn in ads', The Australian, viewed 16th April 2007,
<http://theaustralian.news.com.au/story/0,20867,21516997-7582,00.html?from=public_rss>
Canning, S 2007, 'Free SMS to prompt swift response', The Australian, viewed 16th April 2007,
<http://theaustralian.news.com.au/story/0,20867,21561453-7582,00.html?from=public_rss>
Sainsbury, M 2007, 'Dial-up revolution turns phones into mobile TVs', The Australian, viewed 17th May 2007,
<http://theaustralian.news.com.au/story/0,20867,21744585-7582,00.html?from=public_rss>
Reid, T 2006, 'Internet firms accused of 'evil' pact with China to hand over dissidents', Timesonline, viewed 19th May 2006,
<http://www.timesonline.co.uk/tol/news/world/us_and_americas/article731219.ece>
Harris, DW 2005, 'Which typefaces should i used?', Will-Harris House & Studio, viewed 20th May 2007,
<http://www.will-harris.com/esperfonto/>
Neilsen, J 2006, 'F-Shaped Pattern For Reading Web Content', Jakob Neilsen's Alertbox, viewed 20th May 2007,
<http://www.useit.com/alertbox/reading_pattern.html>
Morkes, J & Nielsen, J 1997, 'Concise, SCANNABLE, and Objective:How to Write for the Web', viewed 20th May 2007,
<http://www.useit.com/papers/webwriting/writing.html>
Sunday, May 20, 2007
REFLECTION
I felt so excited when I began this weblog at first. I have so many things to worry such as the lay out, the typeface and font for the title and display as well as how to make it scannability,
readability and credibility. Though it is still an individual blog but the language that I use to convey have to be in academic way. Furthermore all information on this blog is major in Media issue and it is made for publication. Hence I should have a fair balance between objective and subjective as well.
However I think blogger.com is not a good blog for bloggers because I sometimes got problem with the formatting. Even I tried to format in Microsoft Word, copy it and paste it again on blogger but the formating can not change. So I think blogger.com should improve this mistake to upgrade the blog tools better.
This assignment helps me understand deeply about weblog as well as increase my general knowledge in Document design & Publication field. And yash it has completed at last !!!
F-SHAPED PATTERN FOR READING WEB CONTENT (Jakob Nielsen)
Link
Online users usually scan (or speed read) the contents on web site hence the path way that people almost read the information on screen is F-shaped pattern (F for fast).
First people read in a horizontal movement then move downwards and read in a second horizontal movement. Finally users scan the information on the left side in a vertical movement.
Sometimes people will read the information in an E-shaped pattern or L-shaped with the crossbar at the top. However F-shaped pattern is the most common pathway that people read on screen.
This is an interesting set of information that Jakob Nielsen has presented. It is an valuable information that help students to design web pages as well as other forms of electronic publication correctly.
WHICH TYPEFACE SHOULD I USE?
Links
According to Daniel Will - Harris (2005) there is no right or wrong typography, just appropriate and inappropriate. There are 3 keys for finding the most appropriate typeface or font:
According to Daniel Will - Harris (2005) there is no right or wrong typography, just appropriate and inappropriate. There are 3 keys for finding the most appropriate typeface or font:
- Decide the language you use to send to reader is formal or casual
- Decide which typeface or font you use to impress your feeling
- Thinking which typeface or font appropriate for body and display
Because the text is so difficult to read on screen the information on blog or webpage must be concise, scanable and objective (John Morkes & Jakob Neilson, 1997)
In Harris (2005) view the best faces that make the site readability are Verdana and Georgia
Saturday, May 19, 2007
INTERNET GIANTS ACCUSED OF AN 'EVIL' COLLABORATION WITH CHINESE REGIME
Link
Chinese government has collabrated with some of most the powerfull companies in US like Google, Yahoo, Microsoft and Cisco systems to tackle internet censorship and the market in China.
However the problems that US companies and Chinese gorvernment face is the advancing technology and how the Internet systems could be harm by the communist Regime in Beijing and aim to "pre-democracy activist".
Mr Smith argues that "US technology companies today are engaged in a similar sickening collaboration, decapitating the voice of dissidents. Women and men are going to the gulag and being tortued as a direct result of information handed over to Chinese officials".
In addition Yahoo defend that "the presence of the Internet in China did good, even when censored". Google site in China also blocks many results on polically sensitve terms such as "Taiwan", "Tibet" or "Tiananmen Square".
Although this is a good oppoturnity for the Chinese gorvernment and US companies to work together in supporting and developing the internet in China but it also create an opportunity for the communist regime to resist the gorvernment.
Chinese government has collabrated with some of most the powerfull companies in US like Google, Yahoo, Microsoft and Cisco systems to tackle internet censorship and the market in China.
However the problems that US companies and Chinese gorvernment face is the advancing technology and how the Internet systems could be harm by the communist Regime in Beijing and aim to "pre-democracy activist".
Mr Smith argues that "US technology companies today are engaged in a similar sickening collaboration, decapitating the voice of dissidents. Women and men are going to the gulag and being tortued as a direct result of information handed over to Chinese officials".
In addition Yahoo defend that "the presence of the Internet in China did good, even when censored". Google site in China also blocks many results on polically sensitve terms such as "Taiwan", "Tibet" or "Tiananmen Square".
Although this is a good oppoturnity for the Chinese gorvernment and US companies to work together in supporting and developing the internet in China but it also create an opportunity for the communist regime to resist the gorvernment.
DIAL-UP REVOLUTION TURNS PHONES INTO MOBILE TVs
Link
The birth of Generation C mobiles with faster networks and larger memory will changed the way people communicate and live. It is also a good oportunity for many operators to push up the marketing on the new generation.
Hutchison has launched Australia's first 3G network, named Hutchison "3" in collabration with Channel Ten's first launched of Big Brother on mobile. Other services included already were the summer cricket test series and World Cup soccer have been sold.
Other contents package such as news, music, chat and mobile TV are sold from $3 - $5 everymonth. Furthermore mobile users can also access internet by mobile with a monthly fee same as fixed internet access.
The market becomes more exciting with the participation of Telstra's 3G network as well as NextG network. HSPA (High speed packet access) is another service that will allow mobile users similar speeds to entry level, fixed line broadband. Optus also will launch robust mobile networks for the next 18 months and predicted to overturn mobile internet access.
In the future mobile contents have become more and more innovative, as Vodafone content chief Keith O'Brien stated "We recognise that to be innovative and lead the mobile content market, we need to break down the walled garden and recognise that customers are demanding content that is an extension of their everyday viewing habits".
The birth of Generation C mobiles with faster networks and larger memory will changed the way people communicate and live. It is also a good oportunity for many operators to push up the marketing on the new generation.
Hutchison has launched Australia's first 3G network, named Hutchison "3" in collabration with Channel Ten's first launched of Big Brother on mobile. Other services included already were the summer cricket test series and World Cup soccer have been sold.
Other contents package such as news, music, chat and mobile TV are sold from $3 - $5 everymonth. Furthermore mobile users can also access internet by mobile with a monthly fee same as fixed internet access.
The market becomes more exciting with the participation of Telstra's 3G network as well as NextG network. HSPA (High speed packet access) is another service that will allow mobile users similar speeds to entry level, fixed line broadband. Optus also will launch robust mobile networks for the next 18 months and predicted to overturn mobile internet access.
In the future mobile contents have become more and more innovative, as Vodafone content chief Keith O'Brien stated "We recognise that to be innovative and lead the mobile content market, we need to break down the walled garden and recognise that customers are demanding content that is an extension of their everyday viewing habits".
Monday, April 16, 2007
FREE SMS TO PROMPT SWIFT SPONSE
Link
European base company TXT4 will be introducing free SMS response service as a world first to Australia. The idea is instead of paying high rates to respond to campaigns, companies will run promotes on TV and allow free SMS if the view is interested.
By making it free, TXT4 directors Anthony North and John Edwards believes that response will increase by 50 to 100%.
This is not only due to the free service but studies show that many people have their mobile close by when watching TV and its time effective to SMS in for information than calling. Also by SMS certain numbers and words they can chart response and be more product specific.
Trish Cotter, marketing director for QUIT believes that this new approach could be very successful for them as 50% of callers quit.
However not everyone calls during the ad as they are in the middle of a program so a SMS is more convenient and appealing to younger people, maximizing response to the advertising campaign.
Mr. North believes SMS marketing is an untapped market and more attention should be focus on it.
European base company TXT4 will be introducing free SMS response service as a world first to Australia. The idea is instead of paying high rates to respond to campaigns, companies will run promotes on TV and allow free SMS if the view is interested.
By making it free, TXT4 directors Anthony North and John Edwards believes that response will increase by 50 to 100%.
This is not only due to the free service but studies show that many people have their mobile close by when watching TV and its time effective to SMS in for information than calling. Also by SMS certain numbers and words they can chart response and be more product specific.
Trish Cotter, marketing director for QUIT believes that this new approach could be very successful for them as 50% of callers quit.
However not everyone calls during the ad as they are in the middle of a program so a SMS is more convenient and appealing to younger people, maximizing response to the advertising campaign.
Mr. North believes SMS marketing is an untapped market and more attention should be focus on it.
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