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The birth of Generation C mobiles with faster networks and larger memory will changed the way people communicate and live. It is also a good oportunity for many operators to push up the marketing on the new generation.
Hutchison has launched Australia's first 3G network, named Hutchison "3" in collabration with Channel Ten's first launched of Big Brother on mobile. Other services included already were the summer cricket test series and World Cup soccer have been sold.
Other contents package such as news, music, chat and mobile TV are sold from $3 - $5 everymonth. Furthermore mobile users can also access internet by mobile with a monthly fee same as fixed internet access.
The market becomes more exciting with the participation of Telstra's 3G network as well as NextG network. HSPA (High speed packet access) is another service that will allow mobile users similar speeds to entry level, fixed line broadband. Optus also will launch robust mobile networks for the next 18 months and predicted to overturn mobile internet access.
In the future mobile contents have become more and more innovative, as Vodafone content chief Keith O'Brien stated "We recognise that to be innovative and lead the mobile content market, we need to break down the walled garden and recognise that customers are demanding content that is an extension of their everyday viewing habits".
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