Sainsbury, M 2007, 'Fairfax websites forge online future', The Australian, viewed 12nd March 2007,
<http://www.theaustralian.news.com.au/story/0,20867,21363062-7582,00.html>
Sinclair, L 2007, 'Foxtel channels PlayStation ads', The Australian, viewed 19th March 2007,
<http://www.theaustralian.news.com.au/story/0,20867,21383402-7582,00.html>
Sinclair, L 2007, 'Phone ads the content frontier', The Australian, viewed 30th March 2007,
<http://www.theaustralian.news.com.au/story/0,20867,21342670-7582,00.html>
Imagini.net, 2007, 'Imagini a completely new way of communicating using images', viewed 8th April 2007,
<http://www.imagini.net/>
Schulze, J 2007, 'Telstra's net bid for $1bn in ads', The Australian, viewed 16th April 2007,
<http://theaustralian.news.com.au/story/0,20867,21516997-7582,00.html?from=public_rss>
Canning, S 2007, 'Free SMS to prompt swift response', The Australian, viewed 16th April 2007,
<http://theaustralian.news.com.au/story/0,20867,21561453-7582,00.html?from=public_rss>
Sainsbury, M 2007, 'Dial-up revolution turns phones into mobile TVs', The Australian, viewed 17th May 2007,
<http://theaustralian.news.com.au/story/0,20867,21744585-7582,00.html?from=public_rss>
Reid, T 2006, 'Internet firms accused of 'evil' pact with China to hand over dissidents', Timesonline, viewed 19th May 2006,
<http://www.timesonline.co.uk/tol/news/world/us_and_americas/article731219.ece>
Harris, DW 2005, 'Which typefaces should i used?', Will-Harris House & Studio, viewed 20th May 2007,
<http://www.will-harris.com/esperfonto/>
Neilsen, J 2006, 'F-Shaped Pattern For Reading Web Content', Jakob Neilsen's Alertbox, viewed 20th May 2007,
<http://www.useit.com/alertbox/reading_pattern.html>
Morkes, J & Nielsen, J 1997, 'Concise, SCANNABLE, and Objective:How to Write for the Web', viewed 20th May 2007,
<http://www.useit.com/papers/webwriting/writing.html>
Sunday, May 20, 2007
REFLECTION
I felt so excited when I began this weblog at first. I have so many things to worry such as the lay out, the typeface and font for the title and display as well as how to make it scannability,
readability and credibility. Though it is still an individual blog but the language that I use to convey have to be in academic way. Furthermore all information on this blog is major in Media issue and it is made for publication. Hence I should have a fair balance between objective and subjective as well.
However I think blogger.com is not a good blog for bloggers because I sometimes got problem with the formatting. Even I tried to format in Microsoft Word, copy it and paste it again on blogger but the formating can not change. So I think blogger.com should improve this mistake to upgrade the blog tools better.
This assignment helps me understand deeply about weblog as well as increase my general knowledge in Document design & Publication field. And yash it has completed at last !!!
F-SHAPED PATTERN FOR READING WEB CONTENT (Jakob Nielsen)
Link
Online users usually scan (or speed read) the contents on web site hence the path way that people almost read the information on screen is F-shaped pattern (F for fast).
First people read in a horizontal movement then move downwards and read in a second horizontal movement. Finally users scan the information on the left side in a vertical movement.
Sometimes people will read the information in an E-shaped pattern or L-shaped with the crossbar at the top. However F-shaped pattern is the most common pathway that people read on screen.
This is an interesting set of information that Jakob Nielsen has presented. It is an valuable information that help students to design web pages as well as other forms of electronic publication correctly.
WHICH TYPEFACE SHOULD I USE?
Links
According to Daniel Will - Harris (2005) there is no right or wrong typography, just appropriate and inappropriate. There are 3 keys for finding the most appropriate typeface or font:
According to Daniel Will - Harris (2005) there is no right or wrong typography, just appropriate and inappropriate. There are 3 keys for finding the most appropriate typeface or font:
- Decide the language you use to send to reader is formal or casual
- Decide which typeface or font you use to impress your feeling
- Thinking which typeface or font appropriate for body and display
Because the text is so difficult to read on screen the information on blog or webpage must be concise, scanable and objective (John Morkes & Jakob Neilson, 1997)
In Harris (2005) view the best faces that make the site readability are Verdana and Georgia
Saturday, May 19, 2007
INTERNET GIANTS ACCUSED OF AN 'EVIL' COLLABORATION WITH CHINESE REGIME
Link
Chinese government has collabrated with some of most the powerfull companies in US like Google, Yahoo, Microsoft and Cisco systems to tackle internet censorship and the market in China.
However the problems that US companies and Chinese gorvernment face is the advancing technology and how the Internet systems could be harm by the communist Regime in Beijing and aim to "pre-democracy activist".
Mr Smith argues that "US technology companies today are engaged in a similar sickening collaboration, decapitating the voice of dissidents. Women and men are going to the gulag and being tortued as a direct result of information handed over to Chinese officials".
In addition Yahoo defend that "the presence of the Internet in China did good, even when censored". Google site in China also blocks many results on polically sensitve terms such as "Taiwan", "Tibet" or "Tiananmen Square".
Although this is a good oppoturnity for the Chinese gorvernment and US companies to work together in supporting and developing the internet in China but it also create an opportunity for the communist regime to resist the gorvernment.
Chinese government has collabrated with some of most the powerfull companies in US like Google, Yahoo, Microsoft and Cisco systems to tackle internet censorship and the market in China.
However the problems that US companies and Chinese gorvernment face is the advancing technology and how the Internet systems could be harm by the communist Regime in Beijing and aim to "pre-democracy activist".
Mr Smith argues that "US technology companies today are engaged in a similar sickening collaboration, decapitating the voice of dissidents. Women and men are going to the gulag and being tortued as a direct result of information handed over to Chinese officials".
In addition Yahoo defend that "the presence of the Internet in China did good, even when censored". Google site in China also blocks many results on polically sensitve terms such as "Taiwan", "Tibet" or "Tiananmen Square".
Although this is a good oppoturnity for the Chinese gorvernment and US companies to work together in supporting and developing the internet in China but it also create an opportunity for the communist regime to resist the gorvernment.
DIAL-UP REVOLUTION TURNS PHONES INTO MOBILE TVs
Link
The birth of Generation C mobiles with faster networks and larger memory will changed the way people communicate and live. It is also a good oportunity for many operators to push up the marketing on the new generation.
Hutchison has launched Australia's first 3G network, named Hutchison "3" in collabration with Channel Ten's first launched of Big Brother on mobile. Other services included already were the summer cricket test series and World Cup soccer have been sold.
Other contents package such as news, music, chat and mobile TV are sold from $3 - $5 everymonth. Furthermore mobile users can also access internet by mobile with a monthly fee same as fixed internet access.
The market becomes more exciting with the participation of Telstra's 3G network as well as NextG network. HSPA (High speed packet access) is another service that will allow mobile users similar speeds to entry level, fixed line broadband. Optus also will launch robust mobile networks for the next 18 months and predicted to overturn mobile internet access.
In the future mobile contents have become more and more innovative, as Vodafone content chief Keith O'Brien stated "We recognise that to be innovative and lead the mobile content market, we need to break down the walled garden and recognise that customers are demanding content that is an extension of their everyday viewing habits".
The birth of Generation C mobiles with faster networks and larger memory will changed the way people communicate and live. It is also a good oportunity for many operators to push up the marketing on the new generation.
Hutchison has launched Australia's first 3G network, named Hutchison "3" in collabration with Channel Ten's first launched of Big Brother on mobile. Other services included already were the summer cricket test series and World Cup soccer have been sold.
Other contents package such as news, music, chat and mobile TV are sold from $3 - $5 everymonth. Furthermore mobile users can also access internet by mobile with a monthly fee same as fixed internet access.
The market becomes more exciting with the participation of Telstra's 3G network as well as NextG network. HSPA (High speed packet access) is another service that will allow mobile users similar speeds to entry level, fixed line broadband. Optus also will launch robust mobile networks for the next 18 months and predicted to overturn mobile internet access.
In the future mobile contents have become more and more innovative, as Vodafone content chief Keith O'Brien stated "We recognise that to be innovative and lead the mobile content market, we need to break down the walled garden and recognise that customers are demanding content that is an extension of their everyday viewing habits".
Monday, April 16, 2007
FREE SMS TO PROMPT SWIFT SPONSE
Link
European base company TXT4 will be introducing free SMS response service as a world first to Australia. The idea is instead of paying high rates to respond to campaigns, companies will run promotes on TV and allow free SMS if the view is interested.
By making it free, TXT4 directors Anthony North and John Edwards believes that response will increase by 50 to 100%.
This is not only due to the free service but studies show that many people have their mobile close by when watching TV and its time effective to SMS in for information than calling. Also by SMS certain numbers and words they can chart response and be more product specific.
Trish Cotter, marketing director for QUIT believes that this new approach could be very successful for them as 50% of callers quit.
However not everyone calls during the ad as they are in the middle of a program so a SMS is more convenient and appealing to younger people, maximizing response to the advertising campaign.
Mr. North believes SMS marketing is an untapped market and more attention should be focus on it.
European base company TXT4 will be introducing free SMS response service as a world first to Australia. The idea is instead of paying high rates to respond to campaigns, companies will run promotes on TV and allow free SMS if the view is interested.
By making it free, TXT4 directors Anthony North and John Edwards believes that response will increase by 50 to 100%.
This is not only due to the free service but studies show that many people have their mobile close by when watching TV and its time effective to SMS in for information than calling. Also by SMS certain numbers and words they can chart response and be more product specific.
Trish Cotter, marketing director for QUIT believes that this new approach could be very successful for them as 50% of callers quit.
However not everyone calls during the ad as they are in the middle of a program so a SMS is more convenient and appealing to younger people, maximizing response to the advertising campaign.
Mr. North believes SMS marketing is an untapped market and more attention should be focus on it.
TELESTRA'S NET BID FOR $ 1BN IN ADS
Links
Although not a media company or TV network, Telstra has targeted media options to increase its revenue mix. Telstra’s Chief executives haved combined together to present to Australia’s top media buyers possible internet and mobile phone ad options.
This is Telstra’s first major push into the media and even with skepticism from Mitchell and Partners’ Chairman Harold Mitchell says its too late Telstra believes it has the assets to make it successful.
Telstra believes it’s the largest internet (with 56% of Australian user through sensus) and mobile provider offering products that an exclusive and unique. I.e. yellowpages.com.au and tradingpost.com.au is specific internet site that offer products and services to serious buyers. Together with Telstra’s behavioural technology searchers will automatically get ads for those products they are searching for.
Telstra has not release how much revenue this will bring in but it is estimated to be around about 5% of revenue or $1bn in due time as mobile phone ads are still at early stages.
With the born of Gen-C in these day, the market becomes more and more 'effervescent'. And Gen-C is predicted to become a money maker for many investments.
Although not a media company or TV network, Telstra has targeted media options to increase its revenue mix. Telstra’s Chief executives haved combined together to present to Australia’s top media buyers possible internet and mobile phone ad options.
This is Telstra’s first major push into the media and even with skepticism from Mitchell and Partners’ Chairman Harold Mitchell says its too late Telstra believes it has the assets to make it successful.
Telstra believes it’s the largest internet (with 56% of Australian user through sensus) and mobile provider offering products that an exclusive and unique. I.e. yellowpages.com.au and tradingpost.com.au is specific internet site that offer products and services to serious buyers. Together with Telstra’s behavioural technology searchers will automatically get ads for those products they are searching for.
Telstra has not release how much revenue this will bring in but it is estimated to be around about 5% of revenue or $1bn in due time as mobile phone ads are still at early stages.
With the born of Gen-C in these day, the market becomes more and more 'effervescent'. And Gen-C is predicted to become a money maker for many investments.
Sunday, April 8, 2007
IMAGES---A NEW WAY TO COMMUNICATE
Nowadays images can be obtained as a new way for people to communicate and to know each others. Hence "A picture paints a thousand words" is a sentence that people usually hear in these days. It is also a message that imagine.net presents to online users. You can find out some interesting things about yourself or someone else through a group of visual images. OK! Let's discuss how it works:
- Firstly you just read the words and click on the images that you feels suitable with your personality.
- Imagini will calculate and find out your personality through your choices.
- Finish....wait for your result...It is simple to do...Try it!!!
The world is becoming more and more visually orientated so the way people communicate is becoming more interesting these days. Through a group of visual or images can paint a picture about yourself. We simply call it 'discovering your visual DNA'. Try to discover yourself and share it to your friends.
Friday, March 30, 2007
PHONE ADS THE CONTENT FRONTIER
Following in the foot steps of
Major companies Ford, Nike, CBA, Coke, NAB are all coming on board and millions of dollars have been spent according to Oliver Palmer, CEO of Tiger Spike.
Early indication have been positive and 77% of respondents are happy to view the content if it was free and comes with promotional products.
Sensis MediaSmart’s (Telstra sales network) have been trailing this advertising form further and suggest that communication need to make download plans cheaper for this to work. Whilst News Digital Media’s Rick Gleave believes that the public is ready for phone internet and it could be done by giving content away free and funded with mobile advertising
Monday, March 19, 2007
FOXTEL CHANNELS PLAYSTATION ADS
Links
Sony Entertainment will be the first company to use Foxtel’s On Demand program to launch its new Play station 3 consoles.
This will be a first for advertising as it is the only channel with one advertiser and one product. However this will not be the last as Foxtel is already in negotiations with other companies to advertise in this unique way.
Foxtel’s CEO Anthony Fitzgerald believes that this type of advertising will become more popular over time as foxtel market shares increase over free to air TV, therefore capturing more of TV’s $3.5b advertising revenue.
Fitzgerald says that pay TV has 21% of combined all people audience and households with pay TV there is a 59% audience (statistics from first 10 weeks of the year) .
However according to Media analyst Steve Allen, pay TV only has total audience of 16% for the year, regardless what which angle Mr Fitzgerald looks at the stats. Whilst according to Mediaedge:cia GM Adrian Smith pay TV advertising has lag behind free to air for the last 10 years.
From Fitzgerald view pay TV revenue has increase over the year by 32% and although this year has been lower at only 6%. Fitzgerald is still optimistic with the launch of MCN’s red button campaign in conjunction with on demand they will win more of the advertising revenue pool, a view that Allen’s does not share.
Sony Entertainment will be the first company to use Foxtel’s On Demand program to launch its new Play station 3 consoles.
This will be a first for advertising as it is the only channel with one advertiser and one product. However this will not be the last as Foxtel is already in negotiations with other companies to advertise in this unique way.
Foxtel’s CEO Anthony Fitzgerald believes that this type of advertising will become more popular over time as foxtel market shares increase over free to air TV, therefore capturing more of TV’s $3.5b advertising revenue.
Fitzgerald says that pay TV has 21% of combined all people audience and households with pay TV there is a 59% audience (statistics from first 10 weeks of the year) .
However according to Media analyst Steve Allen, pay TV only has total audience of 16% for the year, regardless what which angle Mr Fitzgerald looks at the stats. Whilst according to Mediaedge:cia GM Adrian Smith pay TV advertising has lag behind free to air for the last 10 years.
From Fitzgerald view pay TV revenue has increase over the year by 32% and although this year has been lower at only 6%. Fitzgerald is still optimistic with the launch of MCN’s red button campaign in conjunction with on demand they will win more of the advertising revenue pool, a view that Allen’s does not share.
Monday, March 12, 2007
FAIRFAX MEDIA GROUP IS DEVELOPING A BUSINESS WEBSITE
Links
Fairfax Digital Media group has step into a new phase of Internet news coverage by launching its free access business, sport and technology sites. Ironically this will not only be in competition with other news group but its over paid sites.
In Feb07, online news group Ninemsn drop 8% while the overall market dropped by 1.6%. However according to Fair Digital Media boss Jack Matthews, the new Internet strategy is going to be a money maker despite market trends.
The reason for this as Matthews explain is the local approach (target market), like paper and TV news the site will concentrate on local news and what’s happening nationally vs. international which competes with more site.
Hence Mathews is suggesting that Fairfax is expanding the market (which Ninemsn has grown over the year) and not competing at other companies’ expense. At current the strategy seems to be success with 50,000 users in the first two days.
Fairfax Digital Media group has step into a new phase of Internet news coverage by launching its free access business, sport and technology sites. Ironically this will not only be in competition with other news group but its over paid sites.
In Feb07, online news group Ninemsn drop 8% while the overall market dropped by 1.6%. However according to Fair Digital Media boss Jack Matthews, the new Internet strategy is going to be a money maker despite market trends.
The reason for this as Matthews explain is the local approach (target market), like paper and TV news the site will concentrate on local news and what’s happening nationally vs. international which competes with more site.
Hence Mathews is suggesting that Fairfax is expanding the market (which Ninemsn has grown over the year) and not competing at other companies’ expense. At current the strategy seems to be success with 50,000 users in the first two days.
Thursday, March 8, 2007
SOMETHING aBoUt bLoG
What are blogs ?
Blogs - or short for "web logs", it is a online diary or journal where you can put your thoughts, writings and news in each topic such as politics, games, music etc and if you have a reflection each subjects, you can turn into your blog. Also a blog contain text, pictures, links that blogger update everyday ( click here to see definition).
Blog a blog
Blogging is a new way to communicate these day. You can "set up" a blog account through Xanga, Yahoo!360, Blogger and Myspace by yourself then you begin to become a blogger.
How many type of blogs?
In my point of view there are personal blog, business blog, media blog and knowledge blog.
personal blog
And i think personal blog is the most popular because it's freedom. Personal blog allow you express yourself freely to the public and your friends in a virtual community without worry about facial expression or body language. Personal blog creates a new playground for everyone to discuss, exchange and comment on all information, issues nationally and internationally.
Blogs - or short for "web logs", it is a online diary or journal where you can put your thoughts, writings and news in each topic such as politics, games, music etc and if you have a reflection each subjects, you can turn into your blog. Also a blog contain text, pictures, links that blogger update everyday ( click here to see definition).
Blog a blog
Blogging is a new way to communicate these day. You can "set up" a blog account through Xanga, Yahoo!360, Blogger and Myspace by yourself then you begin to become a blogger.
How many type of blogs?
In my point of view there are personal blog, business blog, media blog and knowledge blog.
personal blog
And i think personal blog is the most popular because it's freedom. Personal blog allow you express yourself freely to the public and your friends in a virtual community without worry about facial expression or body language. Personal blog creates a new playground for everyone to discuss, exchange and comment on all information, issues nationally and internationally.
Wednesday, March 7, 2007
SOMETHING aBouT-mE
HI EVERYONE !^^
My full name is Hong Anh Mai. Now i'm studying in SAIBT at UniSa, major in Media & Communication. I also have part-time job but I just do in my holidays cause my main occupation is a student. In free-time, i love to go to the beach - that's a good place to relax with the feel of sun, the relaxing sounds and smell of the beach. Besides this, i like listening to music, hanging out with friends. This is the first time i study in Australia after 18 years living in my country - Viet Nam, so my main obstacle is English. I know that i have to try so much to succeed in this semester and for the whole year as well. Time is passing so fast - you have so many things to do now and also in the future, so don't worry too much, just try it hard, do it by all your heart - successfull will come to you.
INTRODUCTION
I create this blog for my Document Design & Publicaton (DDP) course in this semester. Actually this is not my first weblog because i have already created another blogs (Yahoo360 and Xanga) before. However my previous blogs are just my thoughts, feeling and individual emotion about what had happened and is happening in my life. Furthermore I sometimes post my favourite songs or lyrics on my blogs. And I think two previous blogs are more individual and subjectively. Converesly this weblog will more serious, include objective and subjective contents participate in Media issues. This weblog also will be my final assignment due to week 12. I hope everything will be satisfactory in the future....
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